tips for real estate agents

5-4-3-2-1…Go!

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Writing unique weekly blogs is not always an easy task. You need a compelling topic with enough content to be meaningful to your audience. Recapping the United Real Estate convention held in Austin last week is difficult – it was not just a conference, but an event built around the idea that we are all different, but have the same growth needs. We can all find information online and through education courses. What we can’t find online is a human connection. If you miss an event like our convention, you miss out on the stories that move us as people to be more and do more.

The convention was designed to have the energy of a rock concert, with the comradery of family alongside you to ensure that you not only have fun, but are open to learning. Most real estate brands speak about expertise in selling some definition of lifestyle real estate. At United Real Estate, we have agents that excel and specialize in selling all types of properties and represent all segments of buyers. Our guiding values ensure that we have the interest of our clients at the forefront, to make certain we are the trusted advisors they desire and need to have on their side.

However, as a company we want to do more than that. We want to help all agents stop viewing real estate as a job and start thinking of the lifestyle they can create for their family by focusing on being an entrepreneur instead. Real estate agents, on average, are already working over 40 hours a week. Those hours should be viewed as owning and building your own business, not having a job!  As an entrepreneur, your top task is to grow your revenue. In real estate, this means generating and following up with potential new clients.

While there is not a singular way to be successful in real estate, there is only one way to ensure success – that is to start taking action. United Real Estate and our partners can teach you to generate leads and be a market expert in real estate. You have to believe you deserve a new level of success and invest in yourself and your business!

If you missed the convention this year, you not only missed the valuable opportunity of connecting with peers, but also great educational opportunities. To quote Mel Robbins, a leading expert on personal development and one of our convention presenters this year – “There’s only one thing standing between you and the life you have always wanted – and that’s YOU.”

Take the next step to being a successful entrepreneur and buy her new bestselling book, “The 5 Second Rule: Transform Your Life, Work and Confidence with Everyday Courage.” In doing so, you will be armed with the skills to live your life with courage as a true entrepreneur. You can accomplish things most people won’t try and spend the rest of your life like most people can’t.

5-4-3-2-1…Go! See you all at our next convention in Miami, Florida!

All the best,

Peter

Tips for Achieving Email Marketing Success

With email marketing being such a large part of the real estate business there is no shortage of advice on best practices. Here are the basic mistakes many agents and brokers make when leveraging email marketing. Steer clear of these items and you will be miles ahead of everyone else. All guidelines below are courtesy of Mailchimp.com, a great resource for learning everything you ever wanted to know about proper email etiquette:

Not having permission: Before you send any email-marketing material, you should always have permission from every single one of your recipients. This is a non-negotiable.

Being in a rush: Rushing and not thinking through email design, content, and subject lines can have a big impact on your open rates and spam reports.

Assuming people remember who you are: Did everyone on your list specifically give you permission to email them? If not, then you‘re just assuming they want to hear from you. This could be the mistake that gets you reported as a spammer.

Writing like a used-car salesman: Don‘t use pushy sales copy, like “BUY NOW!!!!” or “LIMITED TIME OFFER!!!” in email. It‘s obnoxious. Plus, Spam filters will penalize you for using what they consider “spammy” content.

One last thing. If you think you are spamming then you are spamming: We all know that sending an open house announcement to a list of purchased names is highly frowned
upon. Spam doesn‘t work and negatively impacts your ability to communicate electronically on important things like deals closing. Go with your instinct and cross check with the list above.

Permission based email marketing can absolutely be effective in advancing your real estate business. When abused it can hurt your online and offline reputations. Use it wisely and prosper.

Good luck and feel free to reach out to me if you need assistance with your marketing efforts.