Growth

United Real Estate Lands on Inc. 5000 List Third Year in a Row!

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To be included once again on the Inc. 5000 list is an incredible accomplishment for United Real Estate. What began as a single real estate office in July of 2011 in Dallas, Texas, has become a testament to how seeing things differently in business can allow you to reap big rewards. The real estate market looked vastly different in 2011 and 2012 when we were preparing the company to grow nationwide. And let’s not forget that in 2012, 43 percent of all home sales were either a short sale or a foreclosure. From having a difficult time selling a home to now having a difficult time finding a home for sale, we have seen dramatic shifts in the real estate market in a short period of time. As a company, United Real Estate continues to move forward full force with commitment to invest and innovate, making certain that we remain a modern, relevant brokerage that is the preferred choice for productive real estate agents and their customers.

While the market continues to change, what has remained constant is the vision we had when we first launched United Real Estate. The vision to build a market-leading full-service 100 percent commission real estate company is thriving and becoming a reality through our ever growing franchise network. No longer do agents have to choose between paying high fees for the support they need to grow their business or working for 100 percent commission with very limited support. At United, our agents are provided the focused support they need with very low fees, all while receiving 100 percent of their commission. Behind our growth is a commitment from all of our employees, brokers, managers and franchise owners aligning with three success principals.

Our first success principal passion.  Our company as a whole is really passionate about our business and works to keep that passion at the forefront of our decisions every day. We are passionate about helping agents achieve personal financial freedom in their real estate careers. United Real Estate operates on the belief that agents are entrepreneurs and if we develop our agents and assist them in creating the business and lifestyle they desire, they will transform United Real Estate into the market leader.

The second success principle is an understanding of what drives our economics. Transaction volume from our agents drives our economics. The company makes money when our agents make money. This aligns everyone in the organization with the same end goal to make certain our agents have the support they need to sell more real estate. We see the success of this principal in our established offices where over 90 percent of their agents are productive.

Lastly, the third principle is an understanding of where we excel in our business and industry. At United Real Estate, we excel at recruiting productive real estate agents. Our rising recruitment of quality agents is the combination of our passion to help agents succeed with the economics of our business model. We warmly welcome the 100+ agents that join our offices each month.

The combined commitments of many people have allowed us to help our agents not only make more money, but create a better lifestyle for themselves and their families. I fondly remember speaking with an agent who joined United during our first year and stating to me, “Thanks Peter, you and United have made it worthwhile for me to sell more real estate.” This statement encompasses the United vision and our culture. It tells the story behind our mission and core belief that our agents are entrepreneurs. Simply put when our agents succeed, United succeeds.

To find out more about our rapidly expanding network and our protected franchise territory model, visit GrowWithUnited.com

Thanks,

United Real Estate

How to Own What Matters Most To Your Business

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Growing revenue should be the most important task for every business. If your business is not growing, a competitor’s will be and they are taking customers away from your company. If you are running a Fortune 100 company, the majority of your time should be spent creating products and sales channels to generate revenue.  If you are an individual entrepreneur, the majority of your time should be spent on income-producing activities.  The biggest key in growing your sales lies in first knowing who owns that responsibility and having the proper systems in place to hold the organization, or yourself, accountable for the growth goals.

Accountability. How did such a great concept get such a negative reputation? Inefficient leaders and poor managers have wrapped it in a veil of negativity and used it as the enforcer of responsibility. We complain about it at work, and in our personal lives; think about your family budget or weight loss goals. Usually, it is discussed as a virtue that is lacking in others. However, it is part of the planning process that will position you to reach your business goals. What turns the fun activity of goal setting into the not as much fun implementation of the business plan is facing the fact that someone has to be responsible for the outcome.  For all important business tasks, ownership and accountability have to be in place and individuals have to be willing to be held responsible for the outcomes assigned.

The most common misconception about accountability is the difference that exists between excuses and responsibility.  If you look at the companies and individuals who achieve great results over a long period of time, they all know the difference between having success and being effective. You can have short term success and then reach a very difficult obstacle and not be effective in growing past those difficult circumstances. In order for individual leaders to be effective in the long term, the most important factor is not how they place blame, but rather it is based on their ability to take responsibility for what they can own. In taking responsibility for the outcome, effective leaders are empowering themselves to develop new personal traits and skills needed to commit to take action and place their business’ growth back on track.

Nothing should stop your dream of building an incredibly successful business.  The growth of your business is what matters most. Here are four principles of accountability that need to be in place to ensure your company will reach its goals:

  • Designate the individuals who are responsible for growth in your company
  • Build precision in your budget and determine how each dollar spent will impact your growth
  • Create proper incentives and ramifications for the individuals who own your growth goals
  • Identify the right benchmarks to track the progress of reaching your growth goals

Feeling sorry for yourself or placing blame won’t correct your missteps. However, there is a great sense of self-empowerment when you realize that you have the ability each day to decide to hold yourself accountable.  No longer are other people’s actions and perspectives a deterrent to your achievement. No longer can we use work, relationships or others as an excuse to not achieve. It is all up to you and your actions. What a wonderful discovery! The decision is yours, the vision is yours, the actions are yours, and you are accountable for you.

Think of accountability not as a negative activity to be shunned, but rather as a valuable coaching tool to help you grow. Top executives, athletes and sales individuals all understand that to truly excel they need a confidante, a coach who cares about their success and helps them succeed. If you are looking to learn more about how coaching can help your real estate business, visit our website.

Best wishes!

United Real Estate