Finding and realizing your potential in operating your own business and growing your income is difficult.  It is not just the actual tasks of building the business that are difficult, it is psychologically hard to start each day ready to take on the challenge knowing you are responsible for your success with a lot of uncertainty ahead of you. The reality is, you need to not only know the technical aspects of your business and how you differ from your competition, but you are going to have to find the internal drive to make it past the odds that are stacked against you in building a break-out business.

Role models and gurus have always been an important part of our society. Presently, we have access to many different types of media, examples of personal fame and potential role models to take advice from. These influences affect how we dress, how we think and many times what goals we establish. Access to information is great, but make sure you are getting the right daily information to grow your business.

Here are four people to follow that will give you not only great business advice, but also will help you overcome the insecurities that are part of being an entrepreneur.

Mel Robbins – A best-selling author and the most booked female corporate event speaker in the United States.  She is not only a successful entrepreneur herself, but also has the ability to communicate the real reason you don’t do the things you need to do to build your business – you don’t feel like it. She has a fix for that and it revolves around the science of how your brain functions.  Read her latest book The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage to help you overcome your fears and build the business you deserve.  www.melrobbins.com

Gary Vaynerchuk – The quintessential immigrant success story of hard work and proof the opportunity still exists in America for anyone to succeed. He’s a multiple bestselling author and founder of VaynerMedia, a social media focused digital agency. Everyone needs an online presence for their business and Gary is the go to source for the likes of General Electric and also Millennial driven start-up tech companies. Gary produces content daily that any entrepreneur can take advantage of and implement on an ongoing basis. Read his book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. www.garyvaynerchuk.com

Jeb Blount – Often businesses fail because they think customers will come to them. If it were that easy everyone would start their own business. If you’re going to be a successful entrepreneur you are going to have to learn how to sell. Jeb delivers the straight talk every entrepreneur needs to hear about the realities of growing your business through prospecting and the entire selling process.  Read his book Fanatical Prospecting which gives entrepreneurs a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.  www.salesgravy.com

Tony Robbins – He is not only one of the greatest public speakers of all time, but also the  individual who has helped and guided more successful entrepreneurs than anyone else. Those that deem him a motivational guru, miss his message. He’s a strategist for all aspects of your life. He doesn’t teach people to just solve their problems. Rather he is the person who can help you identify what caused the problem in the first place. He demonstrated his in-depth knowledge of why people get derailed at one of the first and most viewed Ted talks of all time, entitled “Why We Do the Things We Do View it online and follow his daily posts for the tips you need to stay on course for your business goals.  www.tonyrobbins.com

All the best!

Peter