With email marketing being such a large part of the real estate business there is no shortage of advice on best practices. Here are the basic mistakes many agents and brokers make when leveraging email marketing. Steer clear of these items and you will be miles ahead of everyone else. All guidelines below are courtesy of Mailchimp.com, a great resource for learning everything you ever wanted to know about proper email etiquette:
Not having permission: Before you send any email-marketing material, you should always have permission from every single one of your recipients. This is a non-negotiable.
Being in a rush: Rushing and not thinking through email design, content, and subject lines can have a big impact on your open rates and spam reports.
Assuming people remember who you are: Did everyone on your list specifically give you permission to email them? If not, then you‘re just assuming they want to hear from you. This could be the mistake that gets you reported as a spammer.
Writing like a used-car salesman: Don‘t use pushy sales copy, like “BUY NOW!!!!” or “LIMITED TIME OFFER!!!” in email. It‘s obnoxious. Plus, Spam filters will penalize you for using what they consider “spammy” content.
One last thing. If you think you are spamming then you are spamming: We all know that sending an open house announcement to a list of purchased names is highly frowned
upon. Spam doesn‘t work and negatively impacts your ability to communicate electronically on important things like deals closing. Go with your instinct and cross check with the list above.
Permission based email marketing can absolutely be effective in advancing your real estate business. When abused it can hurt your online and offline reputations. Use it wisely and prosper.
Good luck and feel free to reach out to me if you need assistance with your marketing efforts.
If you’re buying or selling a home in the Houston area, you’re in luck. United Real Estate is pleased to announce that we now have a new three-person team joining the Houston real estate office.
The three high-performing members of our new team, Barbara Byrd, Kelly Lark and Judy Vinson, bring years of experience and a commitment to outstanding service to the Houston real estate market. They joined our company in late May after working for Keller Williams Metropolitan. Kelly Lark stated that the team decided to become part of United Real Estate after realizing that our franchise model is a perfect fit for them. They now have access to our national network of support and resources, while also having the ability to help their business grow and thrive. With their arrival, we now have a stronger presence in one of the hottest real estate markets in the country. Our company continues to expand, thanks to our outstanding customer service team and the talented new agents that are joining us across the country.
Ready to get started with buying or selling a home? Visit United Real Estate to find a local office, and stop byour Facebook page.
URE frachise count
Being part of a fast-growing and highly successful real estate franchise can make a huge impact on your career.
In 2013, we proved just how successful we can be by tripling our total closed transactions. How did we accomplish this? We did so by expanding our franchise into 12 exclusive-area locations that helped us end the year at an amazing 187 percent above our expected franchise revenue. As United Real Estate President Peter Giese explains, part of this success was due to the fact that we were able to expand into larger metro areas and build a reputation as a solid franchise opportunity for real estate professionals. Giese also mentions that 2014 will see the company building partnerships with high quality business partners, which will make additional opportunities available to brokers and agents. Many agents have joined United Real Estate thanks to our 100 percent commission business model, and they’ve helped push us well above our revenue goals.
Interested in learning more about joining our franchise? Visit United Real Estate, and follow us on Facebook.
URE convention 2014
United Real Estate has enjoyed an outstanding year and experienced tremendous growth. To help our company grow even more, we’ve started increasing our training offerings to support our new agents.
We’re pleased to announce that our inaugural convention will take place from March 20 – 22 at the Hilton Dallas Lincoln Centre. This convention will be filled with special events, including informative talks by keynote speakers on the hottest real estate topics. We’ll also be holding educational breakout sessions to help our agents and brokers expand their knowledge and boost sales this year. Some of the topics we’ll be covering include using social media effectively, reaching new markets, working with foreclosures and short sales and boosting leads and sales. The convention kicks off with a charity golf tournament, which will be followed by a cocktail reception for managers and franchise owners. The convention will wrap up on Saturday afternoon after several educational breakout sessions. If you’d like to join us, you can register online or download the form and send or fax it in. We look forward to seeing you!
Want more info on the benefits of joining our real estate company? Visit United Real Estate, and follow us on Facebook.
Attending real estate conventions is a great way to boost work productivity and build your career as a realtor. Join United Real Estate in Dallas for our inaugural national convention this spring.
Our convention takes place from March 20-22 at the Hilton Dallas Lincoln Centre. The schedule is packed with keynote speakers and educational breakout presentations on a variety of real estate topics. The convention kicks off with a charity golf tournament on Thursday, then continues with all-day presentations on Friday and Saturday. The topics that will be discussed include marketing, using social media, selling properties through auction, working with global clients, acquiring luxury listings and boosting website traffic. You can register for this event online. As an added incentive, if you register by January 31st, you’ll be entered to win a free iPad. We also have a block of hotel rooms reserved for convention attendees, so make sure you request the group room rate when booking your stay. We hope you’ll join us and make 2014 a great year for your career!
Looking to become part of a highly successful real estate team? Visit United Real Estate and our Facebook page to learn more.
United Real Estate would like to welcome our newest agents to the company. In November we added nearly 50 new agents. Congratulations and welcome to the company! For information on joining our team, contact us today.
URE Kansas City
James W. Brown
Shu Sophie Chan
Please join us in giving our newest partners a warm United Real Estate Welcome!
United Real Estate – Louisville, KY – Bonnie Mays, Broker
United Real Estate – Beverly Hills, CA – Annie Chen, Broker
United Real Estate – Pasadena, CA – Annie Chen, Broker
Agents who joined the company in September:
Becoming part of a real-estate franchise has some definite advantages, but is the thought of paying a royalty fee on each transaction making you hesitant about joining? You don’t have to worry about missing out on 100% real estate commission when you join United Real Estate.
Our company doesn’t take any percentage of the commission our agents earn when clients buy or sell a home. Unlike other franchises, which sometimes demand up to a 50 percent split in commission, you’ll enjoy 100% real estate commission on every transaction. The only charges you’ll be dealing with are a $295 transaction fee per side and a $65 monthly office fee.
This arrangement also benefits clients. It motivates each agent to provide the best service available in order to earn that commission. It’s a win-win situation for our agents and their clients.
Want to learn more about joining our team? Stop by United Real Estate and visit our Facebook page for more information.