Real Estate Agents

Have You Become Afraid of Risk?

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It’s impossible, said pride.  It’s risky, said experience. It’s pointless, said reason.  Give it a try, whispered the Heart. The month of June is traditionally the top month for closed transactions in the real estate industry.  As the school year ends, families are moving into their new homes to fit the lifestyle they are seeking for the next period of their life.  It is also a time where graduates of all ages and school levels are faced with making decisions that will affect their future. In 2016 getting into the school they desire or launch their career will be dramatically affected by the number and the quality of people they are connected to.

As an entrepreneurial agent, how successful you will be in building the business you want will also be determined by the amount of people you are connected with.  How many potential customers are you connecting with that think of you first when they think about real estate?  Unlike a typical individual who is managing a budget, as an entrepreneur you are managing a profit and loss statement.  As an entrepreneur, you must perform daily and your scorecard for year end is whether or not you made more money. Unlike an employee annual performance review, the result is always crystal clear.  You connected with more potential customers and you either made more money or you did not.

Unfortunately, too many people either seek a short cut to achieve their biggest goals and choose a path that takes the least amount of effort, while others never take a risk or fully commit to their business venture. Entrepreneurs make progress a priority. They strive to take action to improve their ability to attract new customers every day. Successful agents know if they don’t act on their idea to reach out to a new FSBO, an expired listing, immediately and continuously follow up on buyer leads, and meet someone new and friend them on Facebook, another agent will and they will lose the customer.  Often sales people will not reach out of their comfort zone because of a fear of failing. The fear of failing becomes too risky and they stay in the status quo. Successful entrepreneurs look at risk with a completely different point of view.

“Entrepreneurs may fear failure, but they are more afraid of what life would be like if they don’t follow through.” – Tony Robbins

The thought of not reaching your goal as an entrepreneur is a more frightening idea to contemplate than failing.  Successful people know they will fail, but they also know they have to make another call, see another potential client. They know each interaction with a potential customer both positive and negative will be a learning experience that will challenge them to improve their skill set to improve their experience for their next potential customers.

When I was 17 years old, I drove across the country with $300 in cash, no cell phone or credit card, to spend two weeks touring the coast of California staying in cheap motels and camping out.  As I retell that story now, I am often told I was crazy and that was too risky.  Granted some youthful risk taking is misguided, however, to be a successful entrepreneur you are going to have to take risks.  If you have the right service or product along with commitment, those risks you take will dramatically change your life for the better.  All you have to do is decide to take that giant action to realize your biggest dreams and get started.

Best wishes for a wonderful summer listening to your heart and taking the risk that will allow it to help build your business!

Peter Giese

President & Co-Founder

United Real Estate

A Message from the President

As the new school year begins, teachers are quickly assessing their students’ current knowledge base and

Advice from the President, Start Where You Are

Advice from the President, Start Where You Are

 

 

highlighting a plan of milestones to be achieved over the course of the year.  The students will be required to change and adapt as the demands of continued learning grows during the year.  This time of year also means the beginning of America’s favorite sport – football.  From high school to college to the professional ranks, those coaching and playing football had their new year begin even earlier.

Anything you are going to do that is meaningful in your life and in business you will have to spend time working on the skills needed to succeed before you start your quest. If you are a football player and did not work out during the off season, you will be behind your competition. One question each player trying to make the team must ask themselves before the season starts is, “How am I going to make the coaches need me?”  To put it another way, they have to figure out how they are going to win a spot on the team.  At the professional level this is at the forefront of the player not just during the football preseason but throughout the year.  Each year, teams change and update their strategies to reflect the anticipated changing competitive conditions they will face so that they give their players the best opportunity to win more games.

I recognized some time ago that in life and in business you always have a choice.  You can take the right action or you can take the wrong steps.  The path to your successful business future starts by recognizing where you actually are relative to the progress you have made in growing your business.  If you understand the truth of where you are; you can then move forward.  The general education you received probably did not teach you how to apply that knowledge to builds success, nor how to manage the complex relationships that you must develop in many careers.

At United Real Estate, we have a process that allows real estate agents to grow personally and produce the results their clients desire.  Start where you are, but take action!  Get involved with all United Real Estate has to offer by attending our national real estate convention in New Orleans.  Those few days of commitment will deliver to you years of information – passed on to you by experts -that will allow you to begin to master your profession and win more business!

For more information on the best real estate event you can attend to build your business visit www.ureconvention.com

All the best,

 

Peter Giese

President

United Real Estate

United Takes New Orleans

  • Get ready for the 2016 Convention

    Get ready for the 2016 Convention

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Its official, we’re heading to New Orleans for our 2016 convention. Even though it might seem like the 2015 convention just wrapped up, we’re already planning for next year.

With our dedicated agents, brokers and industry experts all in attendance, our conventions are always a great success.  The convention is a fantastic opportunity to uncover new ideas, learn tactics for advancing your business and gain amazing insights from industry experts. The agents and brokers in attendance are able to set new goals, build connections with a powerful network of industry experts and build momentum for the coming year.

Haven’t been before? Here’s what you need to know:

Who

United Real Estate agents, staff, vendors and strategic partners are all invited to join us for our 2016 Convention. We use this as a time to recognize past accomplishments as well as gear up for the future.

What

Our annual convention is an opportunity to learn from educational speakers, mingle with United executives and be recognized for past years’ accomplishments.

When

The convention will be held February 19-21, 2015.

Where

To make the event even more enoyable, we’re hosting it at the Hilton New Orleans Riverside located along the Mississippi River and at the edge of the French Quarter.

Interested in learning more? Contact our support team at 855-441-6288 or eventteam@unitedrealestate.com. They’d be happy to help.

What is EMS Express?

Our newest project coordinator, Kyle Yancik explains our newest offering:

United agents, are you looking for an easy and timely marketing service for your next listing? If you are, our new marketing service EMS Express is right for you. EMS Express is a low-cost, semi-automated option for simple and timely marketing services. EMS Express is for United Real Estate and United Country agents that already know what marketing materials they want to use for their project and don’t need a full marketing campaign. EMS Express is easy for you to use with template marketing materials ranging from postcards and brochures to media buying.

Meet the EMS team.

Meet the EMS team.

Developing marketing materials is streamlined – giving you better results, in a shorter amount of time. You receive professional looking marketing materials from
our in-house marketing firm, ultimately helping your client and you buy and sell properties faster. Take advantage of EMS Express today for your next project.
To see all the marketing materials EMS Express covers and to start your next marketing project visit http://www.enhancedmarketing.net/shop/.

Meanwhile, if you have needs that fall outside of EMS Express our full-service marketing campaigns encompass a variety of online and offline marketing media. Our dedicated team of marketers will customize a campaign to meet you and your clients’ needs.

To start your marketing project, complete our creative brief at enhancedmarketing.net/creativebrief/ and start working with your dedicated Project Manager today.  If you’re a United agent, it’s – Lauren Aleshire, if you’re with another sector of our company, we’ll assign you another project manager to help you through the process. From $30,000 full marketing campaigns to $200 postcards – we can handle us. Give us a call and we’ll help you achieve your marketing goals.

10 Real Estate Terms You Need to Know

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When it comes to buying and selling homes, part of walking the walk is talking the talk. After all, it will be difficult to search for and land your dream home or sell your current home if you aren’t quite sure what all the terms mean.

Below, we’re going to detail 10 of the most important real estate terms you’ll encounter as you look to buy or sell your home. And by learning them all, you’ll have the tools you’ll need to go through either process with confidence.

  1. Buyer’s Agent vs. Listing Agent

In any home-related deal, there are two agents: the buyer’s agent, who represents the buyer, and the listing agent, who represents the seller. Both will get a percentage of the final sale price of the home as their commission, meaning that you don’t pay your realtor regardless of whether you’re buying or selling.

  1. Fixed Rate vs. Adjustable Rate Mortgages

Many individuals, including you, might need a mortgage to purchase a home. Fixed rate mortgages have a fixed interest rate for the entire loan (which is generally about 30 years) whereas adjustable rate mortgages have variable rates (which are generally 5, 7, or 10 years).

  1. Pre-Approval Letter

If a buyer needs a mortgage, it’s important to seek pre-approval from the bank to determine how much they’ll lend. This will determine which properties buyers can consider and show sellers whether or not a buyer is qualified.

  1. Listings

Homes that are on the market are commonly known as “listings.” Listings will provide vital information about a property such as the price, number of bedrooms and bathrooms, square footage, and other details.

  1. Inspections

After making an offer, it’s essential that a buyer gets an inspection on the home they’re interested in. An inspector will evaluate potential issues like plumbing, electric, heating, appliances, the foundation, and more.

  1. Appraisal

Lenders require property appraisals to determine the home’s value. Typically, appraisals are based on the sale prices of homes that have sold in the area as well as the current condition of the property.

  1. Contingencies

Contingencies are included in offers on a home and specify conditions that must be met in order for the deal to get through. Of course, there are other contingencies as well, including:

  • Financing Contingency – Demonstrates a buyer’s loan approval.
  • Inspection Contingency – Demonstrates inspection results.
  • Appraisal Contingency – Demonstrates the appraised value in comparison to what you’re willing to pay.
  1. Offers

Offers are often made by agents or attorneys to show sellers the potential offers being made by buyers on a property. It’s common for sellers to counter an offer as well.

  1. Closing Costs

There are several fees that come with purchasing a home, commonly known as closing costs. Often, closing costs total 2 to 5% of the purchase price of the home (not including a down payment).

  1. Title Insurance

Once a seller has accepted an offer, buyers should receive a home title report that shows whether or not the seller has rights to the title and there are no liens on a home.

Looking for Assistance in Buying or Selling Your Home?

An agent is an indispensable resource when it comes to buying and selling homes.

And, when you’re looking for more than just terms to negotiate on your dream home or obtain an offer on your current home, United Real Estate can help. Contact us today to get started!

A Message from the President

Our president, Peter Giese, is taking a few minutes to share with everyone why attending the 2015 United Real Estate Convention is a great idea.

Peter Giese_USE

President Peter Giese, United Real Estate

I’d like to personally thank you for helping us grow as a real estate organization in 2014. Customer referrals are big part of a successful agent’s long term business success and agent referrals are part of our rapid growth as a real estate company. There is an incredible amount of excitement about our upcoming convention which is being in held in Dallas, Texas from March 19-21. As someone who referred an agent who joined one of our offices, you are also eligible to participate in the $5,000 drawing. To be officially entered into the drawing, all you have to do is register and attend the United Real Estate Convention and Awards Banquet. We will draw the winning name on Saturday March 21 at the conclusion of the awards banquet.

As a company, we believe the future holds great opportunities for leaders who are willing to leverage fresh perspectives, adapt to changing conditions, and incorporate new learning into how they pursue opportunities. Our convention will provide all attendees the ability to implement the positive business building habits and tools to grow. This also is a chance for us as a leadership team to hear from our agents who have supported us throughout the year, listening and learning from you. In addition to being entered into the $5,000 drawing, we would also like to invite you to meet with the executive management team at the convention for the first ever United Real Estate first ever national agent advisory group – STAR Roundtable. Your insights into why you joined United Real Estate and how we can continue to express the value we have to other agents and buyers and sellers is important to us.

Don’t miss this opportunity to position yourself as an expert in your local market. Being active with your company allows you to be recognized as an expert by your peers and clients. Buyers and sellers feel confident about doing business with those agents that are both recognized as experts in their local market and by their peers.

Thanks in advance and I look forward to your continued success with United Real Estate.

Best Regards,

Peter Giese
President
United Real Estate

A Career with United Real Estate

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Whether you’ve been in real estate your entire career or are interested in getting started, United Real Estate has the solution for you.

Our Jumpstart Program helps new agents get their careers started by teaching the stepping stones to being successful in real estate. If you complete the training requirements, your registration fee will be 100-percent reimbursed after you make a sale.

Or if you’ve been in the business for years, our Accelerate program helps agents boost their careers with listing/selling techniques, tips for enhanced productivity and marketing/prospecting best practices.

The best part? United Real Estate agents earn 100-percent commission. Our company doesn’t take any percentage of the commission our agents earn when clients buy or sell a home. Unlike other franchises, which sometimes demand up to a 50-sspercent split in commission, you’ll enjoy 100 percent real estate commission on every transaction. The only charges you’ll be dealing with are a small transaction fee ($300-$600; variable by region) and a $65 monthly office fee.

This arrangement also benefits clients. It motivates each agent to provide the best service available in order to earn that commission. It’s a win-win situation for our agents and their clients.

Want to learn more about joining our team? Stop by JoinUnitedRealEstate.com or visit our Facebook page for more information.

Keynote Speaker Highlight: Michelle Gielan

We’re proud to announce that a nationally recognized speaker will be joining us at the 2015 National Convention – Michelle Gielan.

Founder of the Institute for Applied Positive Research, Michelle  is an expert on the science of positive communication and how to use it to fuel success. She works with Fortune 500 companies and schools to raise employee engagement, productivity and happiness at work. Michelle is a Partner at GoodThink, a positive psychology consulting firm,

aMichelleGielanHeadshotBlue_300dpind she holds a Master of Applied Positive Psychology from the University of Pennsylvania.

Michelle is an Executive Producer of “The Happiness Advantage” Special on PBS. She formerly served as the anchor of two national newscasts at CBS News, as well as a correspondent for “The Early Show.” In 2009, Michelle produced “Happy Week”, a series focusing on fostering happiness in the midst of the recession. In 2011, she appeared in her own weekly health and wellness segment, “Manic Monday” on FOX News Chicago.

Michelle graduated cum laude in Computer Engineering. Her research and advice have received attention from Forbes, USA Today, CNN, FOX and NPR.

We can’t wait to hear what Michelle has to say. Stay tuned for additional announcements on speakers for the United convention. Or visit www.UREConvention.com for more information.

Tips for Achieving Email Marketing Success

With email marketing being such a large part of the real estate business there is no shortage of advice on best practices. Here are the basic mistakes many agents and brokers make when leveraging email marketing. Steer clear of these items and you will be miles ahead of everyone else. All guidelines below are courtesy of Mailchimp.com, a great resource for learning everything you ever wanted to know about proper email etiquette:

Not having permission: Before you send any email-marketing material, you should always have permission from every single one of your recipients. This is a non-negotiable.

Being in a rush: Rushing and not thinking through email design, content, and subject lines can have a big impact on your open rates and spam reports.

Assuming people remember who you are: Did everyone on your list specifically give you permission to email them? If not, then you‘re just assuming they want to hear from you. This could be the mistake that gets you reported as a spammer.

Writing like a used-car salesman: Don‘t use pushy sales copy, like “BUY NOW!!!!” or “LIMITED TIME OFFER!!!” in email. It‘s obnoxious. Plus, Spam filters will penalize you for using what they consider “spammy” content.

One last thing. If you think you are spamming then you are spamming: We all know that sending an open house announcement to a list of purchased names is highly frowned
upon. Spam doesn‘t work and negatively impacts your ability to communicate electronically on important things like deals closing. Go with your instinct and cross check with the list above.

Permission based email marketing can absolutely be effective in advancing your real estate business. When abused it can hurt your online and offline reputations. Use it wisely and prosper.

Good luck and feel free to reach out to me if you need assistance with your marketing efforts.

Agent Spotlight: URE Adds Presence in Houston Market

  • Houston Team

    Houston Team

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If you’re buying or selling a home in the Houston area, you’re in luck. United Real Estate is pleased to announce that we now have a new three-person team joining the Houston real estate office.

The three high-performing members of our new team, Barbara Byrd, Kelly Lark and Judy Vinson, bring years of experience and a commitment to outstanding service to the Houston real estate market. They joined our company in late May after working for Keller Williams Metropolitan. Kelly Lark stated that the team decided to become part of United Real Estate after realizing that our franchise model is a perfect fit for them. They now have access to our national network of support and resources, while also having the ability to help their business grow and thrive. With their arrival, we now have a stronger presence in one of the hottest real estate markets in the country. Our company continues to expand, thanks to our outstanding customer service team and the talented new agents that are joining us across the country.

Ready to get started with buying or selling a home? Visit United Real Estate to find a local office, and stop byour Facebook page.