About Us

How To Gain The Most From The United Real Estate Convention

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During my career, I have had the great privilege of attending and actively participating in many sales conferences and real estate conventions.  However, the greatest privilege of all has been being part of the team at United Real Estate that plans and executes on a continuous mission to raise the quality of our annual event.  The team and I do this with the goal of maintaining an intimate feel that displays the enthusiasm that our staff and fast growing network of franchise owners and agents have for our company and its culture.

United Real Estate was created to build a modern, sophisticated real estate brokerage that not only places the real estate agent in the forefront of the consumer, but equips them with the tools, compensation model and backing of a company to win more business. Our motto of Find Your Freedom® governs our philosophy to treat our agents as entrepreneurs. Being a successful entrepreneur in the real estate industry requires doing things most agents won’t do so you can build a lifestyle that most won’t ever achieve. Find Your Freedom® means doing what you are supposed to do, not just what you want to do.  During this year’s Convention, you will be given the insight into what investments you need to make in your business in order to do what you are supposed to do – grow the numbers of clients you serve.

As a company, we have a “come as you are” spirit. We welcome and are proud of our diverse population of agents, which truly reflects the population of our great country. Come as you are also means to let others see your cracks. At conventions and awards celebrations there is often a shortage of humility and hardly ever a shortage of overconfidence on display. We each have strengths and weaknesses. If you are open about your “cracks”, you will find the speakers, staff and other attendees that will be willing to help you.

My convention advice to you is to be open, be positive, extend your hand in kindness and offer help to those who need it. They just might extend their hand back to help you get where you want to go.

Look forward to seeing you in Austin!

Peter

The Why, What and How of the Entrepreneur’s Business Plan

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Over the past three weeks, with the aid of technology, I had the privilege to kick off the annual United Real Estate business planning workshops with hundreds of real estate agents from across the U.S. in attendance.  It is very satisfying to aid so many entrepreneurial individuals in understanding that freedom in business and in life is having the ability to do what you are supposed to do.  The essence of a successful plan goes beyond spreadsheets and a mission statement.  Everyone is familiar with the celebrated success stories of the start-up entrepreneur’s technology business that quickly made them rich.  We are also aware that most businesses don’t succeed past 5 years and the odds are stacked against the individual start-up. A lot of factors make up the difference between succeeding and failing in business. However, all successful entrepreneurs have a common theme to their planning process. They recognize they are not just building a business, they are creating a lifestyle.

While the projected sales numbers and profits that make up the forecast and budget of a business plan are in everyone’s game plan for success, the individuals who breakout from their competition have more than just a strategy and spreadsheets.  What successful entrepreneurs recognize is that when you open a business, particularly a real estate business, you can’t easily separate the business from you, the individual. The Why, What and How of building a plan is not just about your business, it’s also about your life story and it all starts with answering with definitive knowledge and having very specific answers to these three questions. The answers combine passion with knowledge and precise action plans that justify the hours you work, and put to ease the initial uncertainty that is part of owning your own business.

The Why – To grow a business you have to do things that are at first uncomfortable. To build new success habits you must know what you have to look forward to in the future in order to stay motivated in the present.  You have to ask yourself not only why potential customers should do business with you, but why you are personally in business. If you are like most entrepreneurs you left the certainty of a paycheck for the freedom of being your own boss.  The freedom of working for yourself also brings with it uncertainty. Your Why to take on this risk and then insure your success has to be really big. You are not just looking at what your life is today but what it can be in 5 years and also in 20 years. Done correctly, answering your Why will set the goals for your business.

The What – After you understand your true Why, then, and only then, are you ready to move to the What. Following this path greatly increases the likelihood that you will succeed. You must have a rock solid reason as to why you are going to keep striving and pushing past the setbacks that are inherently part of building a business. Goals tell us what to get, not what to do. The best sales people set goals that are not just about the outcome, but the process to get to the outcome. It is here you answer the universal equation of success for all entrepreneurs. What is the market opportunity for your business?

Total number of potential clients * conversion rate + past customers + referrals = Income

The How – The dream is known, the goal is set. It’s time to lay out your strategy on what methods you are going to deploy to reach your potential clients. The key to executing this part of your plan is knowledge and commitment.  You need to know how to reach your customers, how to communicate with them, how to stay in touch with them, and how to sell to them. To be successful as an entrepreneur you will have to commit to performing these activities for a very long time.  This requires you to continually invest in building your potential client list and also developing your personal skills. The business environment will always be changing and you have to adapt to utilize new technologies and adapt to new trends to modernize your business. Becoming a market expert will not be enough, you will also have to learn how to develop the invisible traits of determination, persistence, grit and personal accountability.

Building a business that will support the lifestyle you desire is a skill to be mastered, not just pursued. A great question to ask yourself is, have you spent more money on Starbucks this year or on your personal development? After all, true freedom is reached when you realize you are empowered to do what you are supposed to do to create your ideal life, not just what you want to do. To learn more about how to implement a plan to raise your income in real estate and improve your lifestyle, join us at the 2017 United Real Estate Convention.

All the best!

Peter

How the Happiness Advantage Can Break the 80/20 Rule and Lead You to Success

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Across the United States, entrepreneurs are planning for the New Year.  2017 will be upon us in less than 60 days, and we know there will be changes in elected officials with different agendas on the national and local level. The economy may get better, it may not. We can take the predictions from the experts with a grain of salt and arrive at the safe conclusion that they are all right, and they are all wrong. Large nations and large corporations are complicated. The people who run these institutions were created as complex beings, but ones who were designed to succeed.

What everyone should have learned over the past twenty years is that industries will change, careers will change, technology will change, and to have success in life and business, you will have to make changes along the way to grow. Very few predicted the extent of the Internet boom in the late 1990’s and subsequent crash in 2001, which was then followed by the attacks on 9/11.  The steady housing growth post the dot.com crash, followed by the housing boom that defied historical growth patterns ended up turning into a severe recession by year end 2007. Regardless of the changes, there will be companies and individuals who will thrive.

As individuals, we have control over how our lives and careers will turn out. Accepting these truths is good progress. Having a process to follow for success will turn progress into a great life. Having success in your personal and professional life in 2017, just like past economic times, will be a matter of choice. You decide that it is important to have a dream and take the right action to achieve the dream. This requires performing the tasks of proper goal setting, planning, and developing certain personal traits including faith and determination. You also must decide to have personal accountability be a part of your daily life.

We are at a critical time right now where many young people are discouraged about their prospects for long-term success. With all that we have learned about success, most of us need a new map to help us stay on the correct path to succeeding. Take for instance, the tested 80-20 rule that originated in economics after an observation by an Italian economist named Vilfredo Pareto who correctly correlated in 1906 the fact that 20% percent of the population controlled 80% of the wealth. This theory became known as the “Pareto Principle” and was later observed to hold true in other aspects of life, starting in the business world where companies noticed that 20% of their customers accounted for 80% of their profits. It was later taken into further detail with the notion that 20% of sales people accounted for 80% of the sales for any given company. This 80-20 rule in sales has proven to be occurring despite the decades of research and significant investment companies made in time and money for general sales and personal development training to make their sales people productive. When you currently speak to businesses and economic leaders about this basic principle they all overwhelmingly point to the 80-20 rule moving to a 90-10 rule when it comes to the percentage of people who make the majority of the income, have the majority of the wealth, and in breaking it down further the smaller percentage of people who now in their everyday life are succeeding. It has always been difficult to break out of the 80-20 rule, and in the new connected economy, it has gotten even harder. We are at a point in time where half the people working are dissatisfied with their careers, and also at a time where half the businesses which open, end up failing. These statistics don’t include living an abundant and full life.

The question is, how do you find the most relevant information that will help you break out of the patterns that are keeping you from reaching a new level of success? The world is a crowded place with a lot of messaging. However, science and the understanding of the specific human needs we all have to meet to obtain fulfillment have come a long way. You just have to fight through the noise and the distractions to find the correct path.

One breakthrough study demonstrating how work performance can be increased came from a Harvard Psychologist who specializes in Positive Psychology and developing positive mindsets.  In his book The Happiness Advantage, Shawn Achor changed traditional thinking. We believe we should work hard in order to be happy, but he postulated that we are thinking about it backwards.  In a fast-moving and very funny Ted talk, he argues that, actually, happiness inspires us to be more productive. Take a few minutes to unwind from the election and enjoy the motivating, empowering truth behind the science that proves we are in control of our future. Click Here! 

To borrow from United Real Estate’s convention keynote speaker Mel Robbins, “What consumes your mind, controls your life.” As you put your plan together for 2017, know that you have within you the ability to create the business, career and life you want.  Starting with the right mindset is a good place to begin. To learn more about how attending the United convention can help you achieve your goals in 2017 please visit our Convention page.

All the best!

Peter

If You Give, You Begin To Live

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One of the founding values of United Real Estate is to be a positive contributor to the communities we live in. In order to do so, we must give back. United Real Estate is a company that has been rapidly expanding through franchising across the United States for only three years, while obtaining more than triple digit growth in agent count and transactions each year.  It would be easy to say we are “too busy” to make certain that important cultural aspects of giving back are occurring inside the company, but that is not the case.  I am always proud to see United Real Estate offices and agents volunteering to make the world a better place.  I am always happy to give a like on Facebook or shout-out to any and all who make the time to improve a community or make an individual’s life better.

Individuals search for personal fulfillment in a variety of different ways. Some are positive, but some actions unfortunately lead to negative habits that instead work to the detriment of what the individuals are searching for – happiness. There are plenty of articles, graphs, quotes and lists that can be easily searched and found on the Internet of how successful people behave to reach fulfillment. However, even with an abundance of information available at our finger tips, a recent Harris Poll concluded only 1 in 3 Americans consider themselves to be “very happy”.  I truly believe we were created to do good, and in order to reach our full potential and be happy; we need to address and fill two advanced human needs. The first is our need to grow.  In order to reach the state of being happy, we need to continuously develop and expand our dreams. Second, is the need to contribute. Understanding the world is not just “about me”, it’s “about we” which allows us to contribute to something bigger than ourselves, something worthwhile. It produces a true, visible change of things being better because we gave beyond ourselves.

Through the dedication of our employees, we have reached a new milestone in supporting our corporate charity, Autism Speaks. By redesigning our internal processes, every United agent can now voluntarily contribute to Autism Speaks at each closing, either a specific amount or a percentage of commission earned!  Together, as a United family and community, we can help a charitable organization that is making massive positive changes to the individuals diagnosed on the Autism Spectrum. To learn more read our press release.

I also believe there is a greater chance, than just a hope, that more than 1 in 3 Americans will become very happy. While millennials are known as being experts in digital communication, they are also unknowingly geared to do well by positively contributing to their communities. In the book Meet the Millennials, the author noted giving back and being civically engaged are the millennials highest priorities. This is a great step towards fulfillment when you realize it is tough to feel bad about yourself when doing good for others. It’s also an important factor for prospective employers and businesses that are wanting to sell to this generation. Millennials absolutely expect their employer to give back and contribute. As a customer, they expect the company will live up to those same set of values, as well.

One prime successful example of the power of donating a portion per transaction is seen through the generous contributions by the Dave Mathews Band. Through its Bama Works Fund charitable foundation, the band has raised and donated over $40 million to benefit the people living in the Central Virginia area, as well as internationally.  The band was able to generate this by setting up a per ticket sale, per album sale, per download sale and directing a portion of each sale to charity, as well as from fans who wholeheartedly support these causes making direct online donations. This has undoubtedly made a huge impact.

It is with great enthusiasm that I look forward to the major positive impact our fast growing network at United Real Estate will make to the individuals and families who are living with Autism.  It is estimated that it takes $60,000 a year to effectively support someone diagnosed on the Autism Spectrum Disorder.  At United Real Estate, we are now closing over 12,000 transactions a year, and that number is about to double!  Our collective contributions at each closing will do more than just fulfill a guiding principle. It will change lives.

Let me also give a shout out to the Dave Mathews Band and pay respect to them for giving back. It’s a verse from a complex song, and I see the positive in the lyrics, “If you give, you begin to live. You get the world, you get the world.” The path to fulfillment will include growth and contribution. May this inspire you to start or continue your journey!

On behalf of everyone at United Real Estate, thank you, for not just being part of our company, but for being active in supporting the communities we all live in. Happiness is not guaranteed, and giving should not be mandated, but should be heartfelt.  The reward is waiting for you.

All the best!

Peter Giese

President & Co-Founder

United Real Estate

CAN YOU DEFINE FREEDOM?

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Freedom is a symbol of the American dream. The hope of freedom has attracted millions of people from across the world to come to America.  The idea that freedom has always been promised to people in the United States may be comforting, but certainly not factual. There is a checkered history of freedom in America being interpreted to be meaningful to an inclusive group while excluding others. As I travel and meet with people across the U.S., I am more interested in how they define freedom for their lives, as opposed to having a debate on the historical timeline of freedom in this country. After all, shouldn’t we know what freedom looks like and means to ourselves as individuals?

A common question I ask people I meet is “Can you give me a definition of freedom?” The reaction to this question usually brings the look of bewilderment and a quiet awkward silence.  When I give an approving nod and a look of assurance to those that I posed the question to, I often times get a response that typically falls into one of two categories.  Either 1) to have enough money to never work again, or, 2) to do whatever I want.

Both of those answers sadden me a little bit, as I believe we have a built in need to contribute. Most successful people who gain true fulfillment do so by the contributions they make in their career or business, that then afford them the opportunity to give back to their community and family.  The other reason, often stated as doing “whatever I want” is the leftover rebellion of teenage years and the desire to not have anyone tell them what to do.  With either response, the individual may be missing the fundamental truth that is associated with the pursuit of happiness.

At the 2016 United® Convention in New Orleans, we first introduced the Webster dictionary of freedom: The absence of necessity, coercion, or constraint in choice or action. However, as with most things in life, obtaining freedom is more complex than that simple definition in the dictionary.

Find Your Freedom® is United Real Estate trademarked recruiting slogan for real estate agents to work in a modern, relevant brokerage that allows an agent to grow their business, their income, their satisfaction in work and in life. What our slogan expresses is the reality that having freedom is not the ability to do whatever you want to do, but rather freedom is the ability to do what you are supposed to do! And in real estate that means investing in yourself to improve your business knowledge, while having the resources and training available to generate clients to meet your business goals. This is the dream of living life absent of necessity. To reach this level, it is critical to know what steps to take, and how to take them. In addition, this journey requires help and support.

At the 2017 United Convention March 2-4 in Austin, Texas, we are going to give you the knowledge to do what you are supposed to do to have the best year in your business and happiness in your life. Our special guest is one of the most dynamic speakers you will ever see. Mel Robbins energized the United audience last year, and she will spend more time with us this year to assist and push all attendees to do what they should be doing to gain success and fulfillment.

To learn more about Mel and her message, you can view a brief video clip here

To find out more about the 2017 convention, go to Unitedpalooza.com.

Peter Giese

President & Co-Founder

United Real Estate

United Real Estate Group to be Featured on CBS’ “Undercover Boss,” Friday May 20th

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CEO Dan Duffy experiences front-line look into 90-year-old brand

United Real Estate Group, a fast-growing real estate franchise company that operates multiple brands nationwide and in select countries internationally, will be featured on the popular CBS reality series, “Undercover Boss.” The show will be broadcast at 9:00-10:00 p.m. ET/PT on Friday, May 20. This will be the first time a real estate franchise has been featured on the popular program.

United®, established in 1925, continues to grow dramatically and be recognized as an innovative leader in unique, specialized real estate marketing. United Real Estate Group operates under two distinct brands, with United Real Estate focusing on urban residential markets and United Country Real Estate focusing on lifestyle and country markets. As United celebrates its 90th anniversary, CEO Dan Duffy was a prime candidate for “Undercover Boss” as he examines company performance, execution and culture at the local office level. The series has perfected the ability to uncover what is really going on inside some of America’s most iconic companies.

In the episode, Duffy worked directly with affiliated real estate agents and auctioneers.

“With 6,000 affiliated real estate and auction professionals across the U.S., Central America, Mexico and Australia, it is often a challenge to know how services are being delivered to our clients in market and to know each of the amazing individuals that make this organization so successful,” Duffy said. “The opportunity presented by ‘Undercover Boss’ was an extraordinary chance to do just that.”

“Undercover Boss,” in its seventh season, is a two-time Emmy Award-winning reality series that follows high-level executives as they slip secretly into the rank-and-file of their own organizations. Each week, a different leader anonymously joins a team member and works with them as they do their job, offering insights into the inner workings of their operation.

“Supporting the needs of the people and communities in which United operates has always been part of our core values at United. This experience reminded me how important it is for companies to not only provide exceptional services to their customers, but also to ensure everyone working with the company is respected and provided the resources to achieve their goals,” said Duffy. ‘Undercover Boss’ provided us a behind-the-scenes view into our 90-year-old brand. The experience was amazing and emotionally powerful.”

About United Real Estate Group

United Real Estate Group, operating the United Country Real Estate and United Real Estate brands, addresses the unique markets they serve, lifestyle, country and urban, with exclusive marketing, technology and training solutions. Together, the United brands support nearly 500 offices and 6,000 real estate professionals across four continents with a unique, comprehensive marketing program that includes one of the largest portfolios of real estate websites, the largest internal real estate marketing services company, an extensive buyer database of more than 650,000 opt-in buyers, and regional, national and international advertising programs for properties. For more information about United Country Real Estate or United Real Estate, please visit www.UnitedCountry.com or www.UnitedRealEstate.com.

What Does a United Real Estate Franchise Look Like?

If you’ve thought about joining United Real Estate, you might be wondering what a typical United Real Estate franchise looks like. Many of the offices have quickly risen in their local real estate markets as a centralized resource for agent training and development.

By focusing exclusively on agent recruiting, training, and development, our franchises focus on helping each professional maximize income while receiving support to develop branding, training, technology, marketing, and lead generation to sustain growth over time.

 

Providing Guidance for Success-Driven Agents

If you’re looking to boost your real estate earnings and prestige in the industry, United Real Estate can help. The franchise is headed by a powerful team of brokers, giving you the support necessary to promote success.

Just some of the key figures you’ll receive support from include:

  • Dan Duffy – As CEO, Dan has worked with the United team since 2006 to offer an innovative approach and strategies to agents. This creates a competitive advantage designed to help agents at a local level.
  • Peter Giese – The President of URE, Peter offers both national and local expertise in the real estate industry that furthers the capabilities of United Real Estate Premier.
  • Dave Dickey – The Chief Technology Officer, Dave provides the newest office technology solutions to our offices around the world.

While there are other key management figures, these three individuals form a strong foundation for the organization.

 

How Training at United Real Estate Works

United invests millions into helping agents grow and develop. As such, you can count on receiving the resources necessary to succeed, including:

  • Strategic planning sessions
  • Membership access to RealEstateCoach.com, a platform with articles, radio shows, a training library, and other resources for your success
  • Live and recorded webinars
  • An invitation to the United Real Estate Annual Convention, a prime event to network and receive further education
  • Technology training to utilize the powerful technological innovations United offers to agents

 

Contact Us to Get Started

If you’ve been looking to join United Real Estate either as an office or as an agent, now is the time.  With live and web-based training, advanced support and no fees, this is the perfect resource for your future development and needs.

To learn more about opportunities available with United Real Estate, visit GrowWithUnited.com.

Partner Feature: American Home Shield

When you purchase your home, homeowners insurance is a must. But, what about a home warranty?American Home Shield

A home warranty is a great choice for most homeowners as it covers the repair or replacement of major home systems including HVAC, electrical, plumbing, large appliances, and pools, amongst others. This will give you peace of mind (often for a one-year period before you must renew) that your home is covered should anything break down.

If you’re currently considering a home warranty, American Home Shield is a leader in home warranties and a valued partner of United Real Estate. Check out just some of the major benefits of choosing them for your own warranty below!

 

A Brief History of American Home Shield

Since 1971, American Home Shield (AHS) has been providing home warranties to homeowners just like you. The company serves the needs of homeowners through their network of qualified repair professionals that are ready to help whenever necessary.

Most AHS customers use their plan twice per year, giving them the support and flexibility necessary to keep their homes running. Through their relationship with the ServiceMaster company, AHS offers premier services from well-known names like Terminix, ServiceMaster Clean, Merry Maids, Furniture Medic, and Amerispec (amongst others) to homes across the nation.

 

Major Benefits of Using American Home Shield

There are major benefits of trusting your home to AHS over other potential organizations, including:

  • 24/7 Service – Home repairs don’t happen on a predictable schedule. Open 24/7, AHS is always there when you need them.
  • 90% Responsive – 90% of the time AHS assigns contractors to homes within just 15 minutes, meaning you receive the service you need (and quickly)!
  • 93% Effective – AHS has fulfilled 93% of customer service requests in the past three years. This guarantees they’ll provide the service promised when you need it most.

 

Learn More About American Home Shield for Your Needs

If you’ve been considering a home warranty, American Home Shield is a great resource.

Learn more about their services and pricing today to see if this is the right option to protect your important investment!

Disrupting the Real Estate Status Quo

  • Grow with United

    Grow with United

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Since 1925, United Real Estate has played an integral role in the real estate landscape. And now, we’re rethinking and transforming the way agents like you invest in franchises to expand your own real estate careers.

We don’t believe in following the traditional franchise model. Instead, we offer a series of unique features designed to help you succeed, including:

  • 100-percent commission for agents
  • Business-building technology solutions
  • A dedicated training department for both agents and managers to help optimize your website, build strong client relationships, and learn more about other relevant topics
  • Protected office territories, providing reassurance for your franchise
  • No royalty or advertising fees
  • The strength and power of a national brand
  • Exceptional customer satisfaction (which will translate to your franchise as well)

Marketing and Logistical Support You Can Count On

At United Real Estate, we’re committed to providing ongoing support to all franchises from a logistical and marketing perspective. As such, you can depend on our resources as your own.

  • Logistical Support – We offer year-round trainings, business planning sessions, and other logistical support to ensure you can meet your goals and grow your franchise (even if it means opening multiple offices).
  • Marketing Support – Enhanced Marketing Solutions (EMS) is a subsidiary of United Real Estate that provides custom designs and campaigns for brokerages and agents alike. This is your go-to resource for all marketing needs.

Learn More About Growth Opportunities Available Exclusively Through United Real Estate

At United Real Estate, we believe that boutique firms, brokerages, and agents from a multitude of backgrounds are ideally suited to transition to United Real Estate brokerages. And with our unique structure that delivers more benefits to brokerages and agents alike, you stand to grow as an individual and a business.

To learn more about franchise opportunities and get your questions answered, head over to GrowWithUnited.com. We look forward to helping grow your career, your business, and your brand!

A Message from the President

As the new school year begins, teachers are quickly assessing their students’ current knowledge base and

Advice from the President, Start Where You Are

Advice from the President, Start Where You Are

 

 

highlighting a plan of milestones to be achieved over the course of the year.  The students will be required to change and adapt as the demands of continued learning grows during the year.  This time of year also means the beginning of America’s favorite sport – football.  From high school to college to the professional ranks, those coaching and playing football had their new year begin even earlier.

Anything you are going to do that is meaningful in your life and in business you will have to spend time working on the skills needed to succeed before you start your quest. If you are a football player and did not work out during the off season, you will be behind your competition. One question each player trying to make the team must ask themselves before the season starts is, “How am I going to make the coaches need me?”  To put it another way, they have to figure out how they are going to win a spot on the team.  At the professional level this is at the forefront of the player not just during the football preseason but throughout the year.  Each year, teams change and update their strategies to reflect the anticipated changing competitive conditions they will face so that they give their players the best opportunity to win more games.

I recognized some time ago that in life and in business you always have a choice.  You can take the right action or you can take the wrong steps.  The path to your successful business future starts by recognizing where you actually are relative to the progress you have made in growing your business.  If you understand the truth of where you are; you can then move forward.  The general education you received probably did not teach you how to apply that knowledge to builds success, nor how to manage the complex relationships that you must develop in many careers.

At United Real Estate, we have a process that allows real estate agents to grow personally and produce the results their clients desire.  Start where you are, but take action!  Get involved with all United Real Estate has to offer by attending our national real estate convention in New Orleans.  Those few days of commitment will deliver to you years of information – passed on to you by experts -that will allow you to begin to master your profession and win more business!

For more information on the best real estate event you can attend to build your business visit www.ureconvention.com

All the best,

 

Peter Giese

President

United Real Estate