The real estate customers you serve are digital. The vast majority of real estate agents recognize that the home buying and selling process starts with a consumer going online to educate themselves about market conditions and the home buying/selling process. A real estate agent having an online presence is not the same as having a digital strategy and transaction management plan. This requires an agent to have an appropriate mobile technology strategy and a user friendly way of sending contracts and receiving legally binding documents with approved electronic signatures.
A good description of digital transaction management as it pertains to the real estate industry would be: A new category of cloud services designed to digitally manage document-based transactions. It provides a way for real estate agents and brokers to manage a real estate transaction which involves multiple individuals and documents to create a faster, easier and more convenient process for all parties involved. At United Real Estate, we have embraced a paperless transaction management and storage system through our Paperless Pipeline system. As the consumer demands for communication efficiency increases and the advancement of technology allows this to be accomplished, we at United Real Estate will add the services to meet our clients’ needs. The expectation of the consumer will not be just greater ease of access to information but also greater efficiency in handling the documents required to close a real estate transaction. United Real Estate has the services to meet the ever changing needs of our clients.
With estimates of up to 77 percent of the adult online population using smart phones and the majority of them using them for real estate searches, we proactively changed our websites last year to be mobile responsive. This redesign was done to adapt the layout and interaction of the sites to work optimally across a wide range of mobile devices and screen densities. The next step for real estate agents to embrace and stay current with their tech savvy customers is moving towards a digital transaction. Anyone who has experienced the ease of use of digital technology and digital transaction management knows this is the future of our industry.
We are happy to announce that United Real Estate has signed a preferred vendor relationship with DocuSign, the leading and most respected company for sending, managing and executing legal documents. DocuSign is the best product to use to digitize the real estate transaction, especially as more and more consumers review documents on their smartphones and tablets. The ease of use of the DocuSign product is unmatched, as is their training and support.