July 2017

How to Overcome Adversity like a Professional Athlete

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In pursuit of building anything truly meaningful in your life, career or business, learning how to overcome adversity during your journey is critical in order for you to reach your goal. There is an adversity to overcome that exists in the moment where you must take action and change your direction immediately, and there is a long-term obstacles to overcome that goes along with reaching your lifelong dreams. If you talk about a dream, it becomes a goal. If you can see the goal every day in your mind, it becomes real. If you put a date on achieving your goal, it becomes possible.

Obstacles that require a quick response to turn you back in the right direction are often the case for high paying professions such as professional athletes, entertainers, politicians, top sales professionals and business leaders. These individuals are in the spotlight, playing in the big tournament, in a career-changing audition, delivering their key presentation or speech that if fully executed at that moment, would allow them to experience a pivotal life changing milestone. It is a sink or swim moment and they must perform. Through years of proper training, many have learned to manage the states of their mind and body. They can, typically with an unnoticeable trigger, transform themselves back into a peak state where they perform at their best. With a snap of their finger, a clap of their hands or a change in their posture, they increase their energy level and fill their mind with positive thoughts, and once again are confident to win. That trigger immediately reminds them of what that winning performance looks and feels like.

Retraining your mind and body to accomplish this is by no means an easy task, most of us need support.  Having the right people in your life to help push you in the right direction can dramatically influence your outcome. I was reminded of this while watching one of the top golfers in the world, Jordan Spieth, attempt to win one of the biggest golf tournaments in the world, the British Open. He had a three shot lead going into the final round but things were beginning to unravel quickly. He hit his tee shot on the opening hole and instead of bouncing on the fairway it stayed in the thick long grass. After locating his golf ball his attitude changed and he started verbalizing his frustration over and over. His caddy began the journey of helping him with the mental aspect of overcoming immediate adversity. This process started on the first hole, where he told Jordan “You need to get over it,” after the frustration continued to occupy his thoughts on the unfortunate bounce.

Surrendering the tournament lead and continuing to play at a level that would not allow him to win the tournament, Jordan’s caddy approached him again but this time more directly. He said, “I’ve got something to say to you. You remember that group you were with?” He was referencing Michael Jordan and Michael Phelps who Spieth saw during his recent trip to Cabo San Lucas. “You’re that caliber of an athlete, but I need you to believe that right now because you’re in a great position in this tournament. This is a new tournament. We’re starting over here.” The mental shift worked, his physical posture improved and a five stroke turnaround occurred, finishing the tournament as the champion. He graciously thanked his caddy for the mental coaching support that helped him win.

Do you have people in your life who encourage you in this manner? I am not talking about a boss. I am speaking about the individuals you surround yourself with. If the people around you don’t inspire you to be more and reach new levels of success and happiness then you need to fire them as friends or colleagues. When you are stuck, do you have a support system in place to remind you that you deserve success, you deserve the next great thing for your life? It will not do you any good to dream big if you have not surrounded yourself with individuals who also have big dreams and want to continue to better themselves.

If you are falling behind on your goals, make a shift and start over. The real question you have to ask yourself is: do you believe it and do you have people around you who will support that belief? You deserve success!

 

Peter

The iPhone® Turned Ten in June and Changed How Real Estate Agents Operate

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Whether you are an AndroidTM fan or an individual like myself who could not bear to part with the iPhone, the disruptive impact that smartphones have had on many industries has been proven time and time again. Steve Jobs described the first iPhone as a “truly magical product.” Looking back, as well as into the future, it’s hard to imagine another device that will ever be more readily used each day by the majority of the population than our smartphones. In 2016, Apple® stated that the average iPhone user unlocked their phone 80 times a day and checked their phone over 150 times a day!

The mobile phone started as a way to increase communication and now the idea of owning just a “mobile phone” is considered ancient. It’s not only mobile phones that were replaced by the invention of the smartphone. Think of cameras, personal computers, GPS devices and even Apple’s own product, the iPod® – all have been replaced by smartphones. It’s not hardware makers alone that have been affected; new industries emerged and disrupted other traditional businesses with the invention of smartphone applications. You now have a computer, video camera, gaming device and movie studio in the palm of your hand. With those capabilities available on our phone, it is easy to get distracted. What are we doing when we constantly check our phones?

Yes, we still spend a lot of time talking and texting on our smartphones, but for many our phones have replaced our computers for website searches, email and have become the main vehicle for interacting on social media and with our community, in general.

A great deal of time and money has been spent by real estate brokers and agents to make their websites mobile friendly and responsive to help facilitate the interaction with buyers and sellers. This shift to mobile responsive websites was caused by the majority of real estate searches being performed on mobile devices. The amount of online research that potential home buyers and sellers conduct continues to increase each year as connectivity and the smartphone ease of use improves. Mobile search and key terms are definitely critical for an agent’s online success. But with the easy access to information and time on our hands, another search category has developed.

Home buyers and sellers are no longer looking at real estate properties, neighborhood demographics and valuation trends alone, they are researching prospective agents extensively too. Two out of three people interested in buying a home are researching prospective agents comprehensively online prior to working with them (see graph below).

It’s no longer enough for a REALTOR© to be proficient at their trade, they now need to pass the Google® test and be seen as the most competent choice online. The first step in this new process is being certain you, as a REALTOR©, dominate a consumer’s search. How do you accomplish this? First, you should own your own website domain with a personal URL and have a website with relevant content. You also need to have a professional profile on dominant national consumer real estate websites, a presence on social media (i.e., LinkedIn, Facebook) and participate on consumer review sites.

The next question to ask yourself is, have you shifted your mindset to that of a media company? The reality is that when you are being extensively searched online, you are your own brand! With the mindset of a media company, you move past checking the box and being found on the Internet or social media and move towards properly promoting and managing your brand. This means you have to develop content, distribute content and be readily seen as a market expert – you have to be someone people want to do business with. The impact of the smartphone will continue to be felt by all brands. Take this opportunity to promote your real estate brand beyond what your competition is willing to do. The rules for winning at this brand game have been already determined. You need to fully commit to the new personal promotion strategy to win.

As you finish this article, take a moment to search yourself using your smartphone and see what results appear on the first page. You would be prepared for an in-person meeting with a client – you need to be prepared for the client meetings that are happening online without you. Be certain to be Google and smartphone prepared because your customer base expects it.

Check out the United Intranet for the latest training on building your brand presence.

Peter