It’s impossible, said pride. It’s risky, said experience. It’s pointless, said reason. Give it a try, whispered the Heart. The month of June is traditionally the top month for closed transactions in the real estate industry. As the school year ends, families are moving into their new homes to fit the lifestyle they are seeking for the next period of their life. It is also a time where graduates of all ages and school levels are faced with making decisions that will affect their future. In 2016 getting into the school they desire or launch their career will be dramatically affected by the number and the quality of people they are connected to.
As an entrepreneurial agent, how successful you will be in building the business you want will also be determined by the amount of people you are connected with. How many potential customers are you connecting with that think of you first when they think about real estate? Unlike a typical individual who is managing a budget, as an entrepreneur you are managing a profit and loss statement. As an entrepreneur, you must perform daily and your scorecard for year end is whether or not you made more money. Unlike an employee annual performance review, the result is always crystal clear. You connected with more potential customers and you either made more money or you did not.
Unfortunately, too many people either seek a short cut to achieve their biggest goals and choose a path that takes the least amount of effort, while others never take a risk or fully commit to their business venture. Entrepreneurs make progress a priority. They strive to take action to improve their ability to attract new customers every day. Successful agents know if they don’t act on their idea to reach out to a new FSBO, an expired listing, immediately and continuously follow up on buyer leads, and meet someone new and friend them on Facebook, another agent will and they will lose the customer. Often sales people will not reach out of their comfort zone because of a fear of failing. The fear of failing becomes too risky and they stay in the status quo. Successful entrepreneurs look at risk with a completely different point of view.
“Entrepreneurs may fear failure, but they are more afraid of what life would be like if they don’t follow through.” – Tony Robbins
The thought of not reaching your goal as an entrepreneur is a more frightening idea to contemplate than failing. Successful people know they will fail, but they also know they have to make another call, see another potential client. They know each interaction with a potential customer both positive and negative will be a learning experience that will challenge them to improve their skill set to improve their experience for their next potential customers.
When I was 17 years old, I drove across the country with $300 in cash, no cell phone or credit card, to spend two weeks touring the coast of California staying in cheap motels and camping out. As I retell that story now, I am often told I was crazy and that was too risky. Granted some youthful risk taking is misguided, however, to be a successful entrepreneur you are going to have to take risks. If you have the right service or product along with commitment, those risks you take will dramatically change your life for the better. All you have to do is decide to take that giant action to realize your biggest dreams and get started.
Best wishes for a wonderful summer listening to your heart and taking the risk that will allow it to help build your business!
President & Co-Founder
United Real Estate