September 2014

Get Your House Ready for Fall

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It’s the perfect time of year to take care of a few little projects at your house – before the cold weather arrives.

1. Clean out your gutters
Remove leaves and other debris from your drainpipe and gutters to prevent clogging and other future damage. If left untreated, clogged gutters and drains can form ice dams that prevent your drainage systems from working properly and possibly even leaks into your home.

2. Freshen your filters
Clean or replace your furnace filters to prevent unwanted pollen and debris from polluting your air. Sediment build-up can cause your system to work less efficiently or potentially become a fire hazard.

3. Clean your chimney
Keep your family safe by checking your fireplace for soot or creosote build-up. Discard old ashes and ensure the damper is open to allow air to freely move through the chimney. Even better, do a chimney sweep or hire someone to make sure your chimney is clean.

4. Get your light right
With less and less daylight, make sure you protect your family’s safety with lighting. Since outdoor lights are generally left on for an extended period of time, make sure to buy energy-saver products. For even more energy efficiency, look for products that come with automatic shut-offs and motion sensors.

Thinking about putting your house on the market in the next spring? Take pictures now. Fall is one of the most beautiful times of year and this will help you ensure you are prepared whenever you are ready to sell your home.

Tips for Achieving Email Marketing Success

With email marketing being such a large part of the real estate business there is no shortage of advice on best practices. Here are the basic mistakes many agents and brokers make when leveraging email marketing. Steer clear of these items and you will be miles ahead of everyone else. All guidelines below are courtesy of Mailchimp.com, a great resource for learning everything you ever wanted to know about proper email etiquette:

Not having permission: Before you send any email-marketing material, you should always have permission from every single one of your recipients. This is a non-negotiable.

Being in a rush: Rushing and not thinking through email design, content, and subject lines can have a big impact on your open rates and spam reports.

Assuming people remember who you are: Did everyone on your list specifically give you permission to email them? If not, then you‘re just assuming they want to hear from you. This could be the mistake that gets you reported as a spammer.

Writing like a used-car salesman: Don‘t use pushy sales copy, like “BUY NOW!!!!” or “LIMITED TIME OFFER!!!” in email. It‘s obnoxious. Plus, Spam filters will penalize you for using what they consider “spammy” content.

One last thing. If you think you are spamming then you are spamming: We all know that sending an open house announcement to a list of purchased names is highly frowned
upon. Spam doesn‘t work and negatively impacts your ability to communicate electronically on important things like deals closing. Go with your instinct and cross check with the list above.

Permission based email marketing can absolutely be effective in advancing your real estate business. When abused it can hurt your online and offline reputations. Use it wisely and prosper.

Good luck and feel free to reach out to me if you need assistance with your marketing efforts.

More Financing for More People

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We’re proud to announce Supreme Lending as our newest mortgage partner. Supreme is full of out-of-the-box thinkers, just like us. Meaning, they are here to help provide more financing to more people. Have questions about financing or types of loans available, contact us. We’re happy to help.

Introducing Supreme
Supreme was established in 1999 by Scott Everett, and has since grown to become one of the nation‘s leading mortgage companies. Headquartered in Dallas, Texas, Supreme has over 100 mortgage offices in 48 states, and originated over $3.4 billion in mortgage loans in 2013. Inc. 500/5000 recognized Supreme as one of the 100 fastest growing companies in America, acknowledging their strength as a company and promise to fulfill their vision in becoming the Best Mortgage Banking Company in America.

Operations
Supreme only  hires the best mortgage professionals in the industry, and constantly invests in state of the art technology to keep their processes streamlined and efficient. Their associates follow through with exceptional communication and informative feedback throughout the loan pipeline, which helps produce an app to clear to close average of 24 days.

Supreme services all of their loans, ensuring that  clients receive top-quality customer service for the lifetime of their loan. In 2013, Supreme had an overall customer satisfaction rate of 95.6 percent, with a response rate of 79.8 percent (that‘s 14,307 customer survey responses!).

Our Products
Supreme offers a loan for any situation clients may have, from FHA to Jumbo. A popular programs is their 100% financing USDA loan. If your or your clients are looking to renovate or remodel a home, Supreme also offers a HomeStyle® Renovation loan.

Recognition
Supreme is a Scotsman‘s Guide Top Mortgage Lender, Forbes Top 100 Mortgage Company in America, a Mortgage Technology Tech Savvy Lender and Servicer since 2009, received the Lender Excellence in Customer Service Award by Lending Tree, Lending Excellence by Genworth US Mortgage Insurance, and has received numerous awards for associate satisfaction in Best Places to Work survey results nationwide.

Interested in talking to one of their mortgage professionals today?  Contact them at info@supremelending.com or call (877) 316-0296.